The brands’ rankings are based on Consumer Reach Points (CRP), a unique Kantar measure that combines the number of households purchasing the brand as well as the frequency of it being purchased by consumers.
In 2019, Lucky Me, dominated the market with 837 million CRP. According to Kantar, the brand was bought by nearly all Philippine households (97.2%) in 2019, more than 35 times a year.
Exact numbers for 2020 are expected to be released in the H1 of 2021, following the announcement.
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